How we work
Most effort barely moves the number. A few things move almost all of it.
That is the Pareto rule, and it holds in almost every company we see. The hard part is knowing which few things. That is our job.
1. Diagnose
We read your market, your buyers, and your numbers before we form a view.
2. Find the hinge
We name the one to three moves that matter most, and say what to stop.
3. Move it
We help you make the change, then measure whether the door opened.
Diagnostics
An unmatched and growing set of diagnostic tools.
Opinions are cheap. We start with evidence. Our tools show:
- What your customers say when you are not in the room
- How your market has shifted, and when
- What competitors changed, and what it cost you
- Where ad spend leaks, and why
- How AI search describes your brand
- Which buyers you are missing, and where they are
Track record
We have done this where the stakes are high.
Independent and PE-backedMost of our clients are independent companies. Some are backed by private equity.
8 and 9 figuresSeveral clients have gone on to exits in the high eight and nine figures.
NYSEOne client went public on the New York Stock Exchange and rang the opening bell.
Our principals have consulted for
McDonald'sProcter & GambleColgateXero ShoesRemovery
Find your hinge.
One call. We will tell you where we would look first, and whether we can help.
Book a call